Finding optimal data for inpainting is a key problem in the context of partial differential equation-based image compression. We present a new model for optimising the data used for the reconstruction by the underlying homogeneous diffusion process. Our approach is based on an optimal control framework with a strictly convex cost functional containing an $L_1$ term to enforce sparsity of the data and non-convex constraints. We propose a numerical approach that solves a series of convex optimisation problems with linear constraints. Our numerical examples show that it outperforms existing methods with respect to quality and computation time